I came across this thread in WA forum that stated some good ways in writing good ads copy specifically for Google Adwords.

Option 1: (by temoty)

- Do a Google search for a competitor’s similar product once a day for 7 days.
- Take down a screenshot of the search results which are showing the 1st page ads. Save as .jpg.
- After a week, look at the 7 .jpg’s and see which adcopy was consistently on the 1st page results for that product.
- You then tailor your adcopy to look very similar to that adcopy.

This assumes that they’re getting good conversion rates because they’re always on the first page. But even if not, it’s a way you can test different styles of adcopy that competitors are using on the 1st page search results.

Option 2: (by Indodave)

You can tap the minds of professional copywriters. Simply pick up a related magazine (you can find loads here http://www.magazines.com) and look at the front cover and you’ll see perfect Adwords ads all over it:

Here’s an example:

Opra Magazine Cover

Note this one:

What would it take you to Feel Beautiful?
Give us 30 Minutes and you’ll be a
whole lot happier with your looks

Slightly too long for Adwords, but you know the format, you just need to shorten it. Take the Title line “What would it take you to Feel Beautiful?” now you can change this to so many different lines:

Don’t Feel Beautiful?
Not Feeling Beautiful?
Want To Feel Beautiful?
Beauty-Thing Of The Past?
I Was Once Beautiful
Not Beautiful Anymore?
Become Beautiful
Beautiful-In Who’s Eyes?

Now these titles aren’t the best in the world, but in 2 minutes you may just brainstormed a few titles, all thanks to top class copywriters! –if you are really lazy you can just add the description (obviously not recommended):

Not Feeling Beautiful?
Give Us 30 Minutes & You’ll Be A
Whole Lot Happier With Your Looks

http://www.BecomeBeautiful.com

Not Beautiful Anymore?
Give Us 30 Minutes & You’ll Be A
Whole Lot Happier With Your Looks

http://www.BecomeBeautiful.com

Now you have a load of ads and can quickly split test and from there its just a matter of making minor changes!

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