NoFollow? DoFollow? So, what is that?

When discussing on the topic of SEO, some of the common terms you might came across are NoFollow and DoFollow. Here, I’m going to give you some explanation on what do they meant.

NoFollow and DoFollow are very important terms when it comes to link building and link building is one of the most important aspect for SEO.

NoFollow mean is to write a line of code to tell the Search Engine spider not to crawl that link. For example, let’s say you want to create a link to this website: NESTLE MALAYSIA website, the coding will look like this:

To add a nofollow to this link, just add a line of code rel=”nofollow”, like this:

So the second link is a nofollow link. In fact, there is no actual dofollow code exist, as long as there is a link, the spider will eventually crawl it unless you add the nofollow code, so we normally classified those without the nofollow code to be dofollow.

One of the famous example is Twitter. Twitter add nofollow to all the links on their site, as such, you won’t get SEO benefit on link building on Twitter. They need to do this to avoid spammers. Lately, they even put up nofollow tag to the user profile section.

As such, if you intent to build links on other websites so that you can increase your search engine ranking (becareful, not all links can help in your ranking), if the site is implementing nofollow, there will be less SEO benefit for external links.

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